Each year, most Sunrise Association Day Camps host a SunriseWALK, their primary peer-to-peer fundraising event. These WALKS are essential for raising funds and awareness, allowing our camps to offer free services to families. I managed the social media campaigns for these events, including this year's “Because You Walk” campaign. This campaign highlighted the impact of participants' efforts, showcasing campers' experiences made possible by the walk. These posts averaged 556 impressions, a 15% increase over our regular content.
